As he addressed the crowd mid-performance, the artist shared a heartfelt message:
“I’m proud to be a part of the LGBTQ+ community—as a gay person.”
The crowd erupted in support, with many fans visibly moved by the candid declaration.

A Bold Move in a Conservative Industry

K-pop artists often maintain a high level of privacy, particularly around their personal lives. In South Korea, where conservative cultural values continue to shape public opinion, coming out as LGBTQ+ remains rare—especially among public figures in the entertainment world. For this reason, the singer’s openness is being hailed as a courageous and meaningful act.

In his message to fans, the singer also encouraged others who may be questioning their identity, saying:
“To anyone out there who’s part of the LGBTQ+ community, or still figuring it out—this is for you. You are seen, you are loved, and you were born this way.”

He followed this with a tribute performance of Lady Gaga’s “Born This Way,” waving a rainbow flag as a symbol of inclusion and pride.

Cultural Impact and Industry Challenges

In South Korea, same-sex marriage is not recognized and LGBTQ+ individuals often face stigma both socially and professionally. Despite growing awareness, public figures have been hesitant to speak openly about their identities, due in part to concerns about career backlash.

The singer’s decision to come out on an international stage, particularly in a city like Los Angeles where LGBTQ+ support is more widespread, allowed him to share his truth in a safer space while still sending a strong message to fans around the world.

This moment challenges the long-standing norms within the K-pop industry, where strict control over idols’ images often prevents discussions about personal identity. It also opens the door for future artists who may be seeking the freedom to express themselves authentically.

A Message of Visibility and Hope

Fans around the globe have responded with overwhelming support. Social media platforms lit up with messages of love, solidarity, and gratitude. Many fans shared how the singer’s honesty gave them strength or helped them feel less alone.

This moment is being seen not just as a personal milestone, but as a potential turning point for the industry. LGBTQ+ representation in K-pop has been minimal, but this announcement shows that change is possible.

The singer’s message and his bravery have sparked conversations about identity, acceptance, and representation—not just in South Korea, but throughout the global K-pop community.

Just B’s Ongoing Rise and Future Influence

Since debuting in 2021, Just B has gained a solid following with its dynamic performances and emotionally resonant music. With this public declaration, the group is now associated with a deeper message: one that promotes inclusivity and the courage to live authentically.

As K-pop continues to expand globally, the presence of openly LGBTQ+ artists could signal a more inclusive future for the genre. This moment will likely inspire other performers, both in South Korea and abroad, to consider speaking more openly about who they are.

Looking Ahead

While the road to broader LGBTQ+ acceptance in South Korea may still have obstacles, this landmark moment shows that personal authenticity can coexist with public success. For many, the singer’s words were not just a declaration—but a beacon of hope.

As K-pop grows as a global cultural force, moments like these remind us of the power music has to create change, spark dialogue, and foster greater understanding across borders.